Alimentaria Mercosur is the latest member of the Alimentaria Exhibitions portfolio and represents a further step in the Alimentaria brand’s international expansion strategy. With this new launch, the Alimentaria brand is enhanced internationally by greater awareness of its brand and model and clearly positions itself as a global trade show brand.
The creation of Alimentaria Mercosur is a response to the necessary internationalisation process strategically outlined for Alimentaria and seeks to offer new opportunities at an international level for the Spanish agri-food industry, cultivating bilateral business relations between countries.
Alimentaria Mercosur, which is held at the La Rural trade fair venue in Buenos Aires, enjoys the support of the associations and institutions which play a decisive role in the Argentinean food and beverage sector. The show has successfully obtained the unstinting support of the COPAL association, Exportar Foundation, Argentina’s modern distribution channels and supermarket associations.
www.alimentariaexpo.com.ar