The Expo Reclam label is being expanded to include a second annual trade show created to focus especially on the Christmas campaign. The new event will be held at Ifema in September and will be called Expo Reclam Xmas to mark the Christmas campaign.
Reed Exhibitions Iberia, organiser of the Expo Reclam show, and Ifema have agreed to expand their partnership, making the former the organiser of a new Expo Reclam event in September 2010: Expo Reclam Xmas.
The show will feature the quality and professionalism which have always been the hallmarks of Expo Reclam. The trade fair will be held 6, 7 and 8 September 2010 in pavilion 14.1 at Feria de Madrid. It will be the ideal stage for launching products and items designed to meet the needs of the Christmas campaign, one of the sector's most important in our country. Expo Reclam Xmas will remain a professional trade show for advertising, promotional and corporate gift dealers.
ALike the event organised by Reed Exhibitions Iberia at the beginning of the year, Expo Reclam Xmas will bring together the top sectors in the promotional industry. From food products, Christmas hampers and drinks, all very popular during the Christmas campaign, to new technologies, any article which can be personalised with a logo or sales message has a place at the show.
The success of Expo Reclam 2010
In January of this year, Reed Exhibitions Iberia organised the 22nd edition of Expo Reclam, with excellent results. A total of 7,199 professional visitors attended Expo Reclam 2010, representing a total of 3,241 unique dealers. In terms of visitor distribution by day, the second day, Wednesday, 27 January, received the greatest number of visits, with 3,081. On Tuesday, there were 2,576 visits and the third and final day saw 1,542 visitors.
About Reed Exhibitions Iberia
Reed Exhibitions Iberia (www.reediberia.com) is the organiser of Expo Reclam. The company is the Spanish and Portuguese subsidiary of Reed Exhibitions, the world's leading trade show organiser. In the promotional gift sector, Reed Exhibitions also organises the PSI show in Germany (www.psionline.de).