There are many ways of sourcing product and supplier information, but only exhibitions allow you to put a suppliers’ claims comprehensively to the test – by examining the products for yourself, questioning their creators, and comparing and contrasting their performance. Specifically, visitors attend exhibitions to:
See what’s new
Exhibitions are a recognised launch-pad for new products, and an extremely time-efficient way to keep up to date with the latest innovations.
Evaluate products and suppliers
You can compile a wide range of competitive information on products and suppliers in a concentrated period of time. According to the US Center for Exhibition Industry Research (CEIR), decision makers are more likely to name trade shows as an “extremely useful” source of purchasing information than any other media.
Keep abreast of industry and market developments
Exhibitions are a rich source of new ideas and applications and, as such, play an important role in strategic planning and business generation. Reed works closely with sponsoring trade associations and the media to ensure our events are at the forefront of developments.
To network/develop business contacts
Exhibitions are a focal point for industry, attracting a broad cross-section of representatives, from buyers and sellers, to trade associations and the media. A full programme of associated activities at Reed events provide a wealth of additional networking opportunities from seminars and social events, to competitions and award ceremonies.
Other common reasons for attending exhibitions include:
- To consolidate business relationships.
- To solve specific problems.
- To find new markets.
- To appoint agents/seek principals.
- To discuss specific terms/conditions/pricing.
- To obtain technical knowledge.
- To discuss business needs in a neutral environment.